Perhaps no work has yet been written documenting the deterioration in everyday relationships due to a justifiable aversion to companies, which crystallizes into a repellent reaction to any kind of initial approach. The man who, today, possesses a cell phone number and walks daily through metropolitan commercial avenues will have to develop an anti-company shield; otherwise, he will spend a good part of his day paying attention to them. And since these shrewd companies are always developing new ways to “humanize” their harassment, sooner or later the shield ends up turning against ordinary people. The phenomenon is there, its victims are flooding the streets, and anyone who could objectively justify the resulting lack of manners would deserve praise.