An Anti-Marketing Attitude

If virtue usually manifests itself in abstention, in the negative, in the annulment of natural dispositions, and if its aspect is generally rough, cold, and intransigent, one must conclude that it demands an active posture in favor of the depreciation of one’s own image, that is, an essentially anti-marketing attitude—on a personal level, it is true, but is it still possible to divide it?

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