When I imagine Cioran’s posture in front of a piece of paper and compare it with that of some of the best-selling artisans of entertainment, I think that every book should have a colored label attached to the cover indicating whether the work is serious or whether it is fun, a pastime, a joke—perhaps a happy face would fulfill the role well for these. Sincerity has an aggressive potential that marketing should avoid at all cost. Who pays to be attacked? Certainly not the mainstream audience. Moreover, the classification would be useful for the reader to know from whom he could ask any satisfaction, from whom he would be seen as a customer and, therefore, who would be truly interested in his satisfaction. It would be useful and very easy to identify who publishes for fame and who scratches the paper realizing they are bleeding.
Every Book Should Have a Colored Label Attached to the Cover
