In recent years a drastic psychosocial change has taken place in Brazil that is bound to have long-lasting effects and that, for now, are of imponderable extent. Driven especially by politics, and contrary to what is happening in the rest of South America, the phenomenon would delight both Gilberto Freyre and José Maria Bello. Only a blind person would not notice it when analyzing it sociologically in light of the last decades. A war of values, above all, is underway, started by a spark that seemed insignificant but which generated a chain effect and whose victory now seems a mere matter of time. The dominant intelligentsia, which had established itself over decades of work, at exactly the moment when it seemed sovereign and invincible, saw a reactive movement emerge from where it never expected to see it, a movement that hit it with unforeseen violence. Today, we see it in despair, using all the powerful means at its disposal to avoid defeat; and yet these seem ineffective, only postponing an end that already seems inevitable. It will be a pity if the future cannot appreciate this moment through unbiased lines.