From the moment businessmen, that is, men of money, that is, men who dedicate their lives to grow financially, expand businesses, conquer markets and all the rest, from the moment these men make speeches quoting Marcus Aurelius and Seneca or, as they say, the “stoics,” then the best thing is to burn all the books at once, because they are useless and teach nothing. Marketing is perhaps the most odious of sciences because it has no scruples, because it appropriates everything that appears useful in order to sell. In a good dictionary, it would be described as the art of lying. To see conceptual aberrations such as “stoicism applied to emotional intelligence” is something that could lead to indignation or despair. It does not, however, as long as the world is seen for what it is: a ridiculous and infamous circus.