An Anti-Marketing Attitude

If virtue usually manifests itself in abstention, in the negative, in the annulment of natural dispositions, and if its aspect is generally rough, cold, and intransigent, one must conclude that it demands an active posture in favor of the depreciation of one’s own image, that is, an essentially anti-marketing attitude—on a personal level, it is true, but is it still possible to divide it?

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The Unique and Its Property, by Max Stirner

Brilliant work. Manifesto in favor of intelligence and dignity. Antidote against the tyranny of abstractions. What a pleasure! And there were those who wanted to paint Stirner pejoratively as “radical”. Well done! Radical against the submission of the individual to ideas, revolt against the repression of thought. And, moreover, very good-humored, which is not verified in all those who were indignant against the blasphemies of this great intellectual. The human being suffers from this terrible need to first associate, become part of a group, formulate and validate beliefs through consensus, and then impose them on the rest of the species, claiming universal validation. It is natural that the individual has always existed, in common sense, as submissive to any authority. The opposite is simply unthinkable! One must be a sheep and demand that all others be so too; so I think, so I do, and that is exactly how everyone must think and do! But there is what the flock animals will never understand: dignity begins with the consciousness of individuality and maturity with the acceptance of the world as it is. The species has already failed, but the laughter of Stirner will continue to echo through the centuries…

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In Dreams Play the Conscience Causing Remorse

In dreams play the conscience causing remorse. It leads the cruel act, forces the atrocious manifestation to then condemn, afflict, punish. Perverse being… It consumes in mind that which in life was not realized, emphasizes in the imagination what causes repulsion, engenders a universe where action denotes moral pain. Not satisfied with methodically reproducing the unfortunate act, it amuses itself by impelling real repentance to what has never happened…

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